品牌咨詢公司Interbrand發(fā)布了2017全球最具價(jià)值品牌100強(qiáng)排行榜,從榜單來(lái)看,排名前十的品牌依然沒(méi)有太多變化,依次是:蘋(píng)果、谷歌、微軟、可口可樂(lè)、亞馬遜、三星、豐田、Facebook、奔馳、IBM。民企品牌華為排名最高,位列第70位,聯(lián)想排名第100。
2017 Rank | Brand | Sector | Change in Brand Value | Brand Value |
1 | 蘋(píng)果 | Technology | 0% | 184,154$m |
2 | 谷歌 | Technology | 0% | 141,703$m |
3 | 微軟 | Technology | 0% | 79,999$m |
4 | 可口可樂(lè) | Beverages | -0% | 69,733$m |
5 | 亞馬遜 | Retail | 0% | 64,796$m |
6 | 三星 | Technology | 0% | 56,249$m |
7 | 豐田 | Automotive | -0% | 50,291$m |
8 | Technology | 0% | 48,188$m | |
9 | 奔馳 | Automotive | 0% | 47,829$m |
10 | IBM | Business Services | -0% | 46,829$m |
11 | 通用電氣公司 | Diversified | 0% | 44,208$m |
12 | 麥當(dāng)勞 | Restaurants | 0% | 41,533$m |
13 | 寶馬 | Automotive | 0% | 41,521$m |
14 | 迪士尼 | Media | 0% | 40,772$m |
15 | 英特爾 | Technology | 0% | 39,459$m |
16 | 思科 | Technology | 0% | 31,930$m |
17 | 甲骨文 | Technology | 0% | 27,466$m |
18 | 耐克 | Sporting Goods | 0% | 27,021$m |
19 | 路易威登 | Luxury | -0% | 22,919$m |
20 | 本田 | Automotive | 0% | 22,696$m |
21 | 思愛(ài)普 | Technology | 0% | 22,635$m |
22 | 百事可樂(lè) | Beverages | 0% | 20,491$m |
23 | H&M | Apparel | -0% | 20,488$m |
24 | ZARA | Apparel | 0% | 18,573$m |
25 | 宜家 | Retail | 0% | 18,472$m |
26 | 吉列 | FMCG | -0% | 18,200$m |
27 | 美國(guó)運(yùn)通 | Financial Services | -0% | 17,787$m |
28 | 幫寶適 | FMCG | 0% | 16,416$m |
29 | 聯(lián)合包裹服務(wù) | Logistics | 0% | 16,387$m |
30 | J.P.摩根 | Financial Services | 0% | 15,749$m |
31 | 百威 | Alcohol | 0% | 15,375$m |
32 | 愛(ài)馬仕 | Luxury | 0% | 14,210$m |
33 | 福特 | Automotive | 0% | 13,643$m |
34 | ebay | Retail | 0% | 13,224$m |
35 | 現(xiàn)代汽車(chē) | Automotive | 0% | 13,193$m |
36 | 雀巢咖啡 | Beverages | 0% | 12,661$m |
37 | 埃森哲 | Business Services | 0% | 12,471$m |
38 | 奧迪 | Automotive | 0% | 12,023$m |
39 | 日產(chǎn) | Automotive | 0% | 11,534$m |
40 | 大眾 | Automotive | 0% | 11,522$m |
41 | 飛利浦 | Electronics | 0% | 11,519$m |
42 | 安盛 | Financial Services | 0% | 11,073$m |
43 | 家樂(lè)氏 | FMCG | -0% | 10,972$m |
44 | 高盛 | Financial Services | 0% | 10,864$m |
45 | 歐萊雅 | FMCG | -0% | 10,674$m |
46 | 花旗 | Financial Services | 0% | 10,599$m |
47 | 匯豐 | Financial Services | 0% | 10,534$m |
48 | 保時(shí)捷 | Automotive | 0% | 10,129$m |
49 | 安聯(lián) | Financial Services | 0% | 10,059$m |
50 | 西門(mén)子 | Diversified | 0% | 9,982$m |
51 | 古馳 | Luxury | 0% | 9,969$m |
52 | 佳能 | Electronics | -0% | 9,788$m |
53 | 惠普 | Technology | -0% | 9,541$m |
54 | 達(dá)能 | FMCG | 0% | 9,322$m |
55 | 阿迪達(dá)斯 | Sporting Goods | 0% | 9,216$m |
56 | Adobe | Technology | 0% | 9,060$m |
57 | 慧與(HPE) | Technology | -0% | 8,951$m |
58 | 3M | Diversified | 0% | 8,947$m |
59 | 雀巢 | FMCG | 0% | 8,728$m |
60 | 星巴克 | Restaurants | 0% | 8,704$m |
61 | 索尼 | Electronics | 0% | 8,474$m |
62 | 高露潔 | FMCG | -0% | 8,325$m |
63 | 摩根士丹利 | Financial Services | 0% | 8,205$m |
64 | 維薩 | Financial Services | 0% | 7,815$m |
65 | 卡地亞 | Luxury | -0% | 7,547$m |
66 | 湯森路透 | Media | 0% | 7,100$m |
67 | 樂(lè)高 | FMCG | 0% | 7,024$m |
68 | 桑坦德銀行 | Financial Services | 0% | 6,702$m |
69 | 起亞 | Automotive | 0% | 6,681$m |
70 | 華為 | Technology | 0% | 6,676$m |
71 | 萬(wàn)事達(dá)卡 | Financial Services | 0% | 6,350$m |
72 | 聯(lián)邦快遞 | Logistics | 0% | 6,255$m |
73 | 路虎 | Automotive | 0% | 6,095$m |
74 | 強(qiáng)生 | FMCG | 0% | 6,041$m |
75 | 松下 | Electronics | -0% | 5,983$m |
76 | 敦豪 | Logistics | 0% | 5,715$m |
77 | 哈雷戴維森 | Automotive | 0% | 5,671$m |
78 | 美國(guó)Netflix公司 | Media | NEW | 5,592$m |
79 | 探索傳播 | Media | -0% | 5,411$m |
80 | 貝寶(PayPal) | Financial Services | 0% | 5,408$m |
81 | 蒂芙尼 | Luxury | -0% | 5,394$m |
82 | 杰克丹尼 | Alcohol | 0% | 5,332$m |
83 | 肯德基 | Restaurants | -0% | 5,313$m |
84 | Salesforce.com公司 | Technology | NEW | 5,224$m |
85 | 喜力 | Alcohol | 0% | 5,181$m |
86 | 博柏利 | Luxury | -0% | 5,135$m |
87 | 迷你(MINI) | Automotive | 0% | 5,114$m |
88 | 法拉利汽車(chē)公司 | Automotive | NEW | 4,876$m |
89 | 卡特彼勒 | Diversified | -0% | 4,868$m |
90 | 雪碧 | Beverages | -0% | 4,842$m |
91 | 殼牌 | Energy | 0% | 4,823$m |
92 | 迪爾 | Diversified | -0% | 4,783$m |
93 | 科羅娜 | Alcohol | 0% | 4,776$m |
94 | 普拉達(dá) | Luxury | -0% | 4,716$m |
95 | 迪奧 | Luxury | -0% | 4,587$m |
96 | 尊尼獲加 | Alcohol | 0% | 4,405$m |
97 | 斯米諾(皇冠伏特加) | Alcohol | 0% | 4,288$m |
98 | 特斯拉 | Automotive | 0% | 4,009$m |
99 | 酩悅香檳 | Alcohol | -0% | 4,006$m |
100 | 聯(lián)想 | Technology | -0% | 4,004$m |